“Every man prefers belief to the exercise of judgement.”
– Lucius Annaeus Seneca, Roman Philosopher, 4BC – 65AD
Most business executives will scoff at Seneca’s observation. And they will find it inconceivable that it could apply to them.
But confront those same executives with unpleasant facts about their business. Perhaps a large percentage of their product lines are unprofitable, or many of their internal processes are needlessly complicated. Then you will see Seneca’s statement spring to life…Read More