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The Next Industrial Revolution
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The Next Industrial Revolution

The excerpt below was taken from an article featured by Manufacturing Today.
Read the full article here.


Executives rarely question their ability to notice the value available to their businesses. They might admit they leave a small amount of opportunity on the table, but they cannot imagine overlooking the routine waste of 15 to 20 percent of their earnings. It’s impossible. Someone would notice.

The most valuable oversights are concentrated in the growing legions of office workers, or knowledge workers.

Unless “noticing” is fundamentally flawed. It is. A growing body of Nobel-winning research is charting the deep, predictable flaws in human perception, or “noticing.” Executives in every business instinctively overlook wasteful work methods and then scoff in disbelief at the value of the related improvements.

The most valuable oversights are concentrated in the growing legions of office workers, or knowledge workers…

Continue reading this article at Manufacturing Today >

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