Lyall Keary
Sales and Marketing Coordinator
Lyall is a seasoned sales and marketing professional with over a decade of experience driving business development initiatives and optimizing customer engagement strategies. At The Lab, he plays a major role in coordinating sales and marketing efforts and implementing data-driven strategies to enhance performance and client satisfaction.
Before joining The Lab, Lyall worked in various industries—including energy, finance, and professional services—where he specialized in CRM management, marketing analytics, and strategic planning. His expertise includes campaign management, cross-departmental collaboration, and process optimization, contributing to measurable business growth.
Lyall is a United States Army veteran. Outside of work, he is a huge movie buff, loves traveling the world with his wife, running, and spending time with their dog, Lola. A proud Michigan sports fan, he passionately supports the Lions, Wolverines, Tigers, Pistons, and Red Wings.
Education:
B.B.A., Marketing and Management . . . . . . . . . . . Northwood University
