The excerpt below was taken from an article featured by CIO.com.
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Review any survey of senior business executives’ IT priorities conducted in the last few years and you’ll find digitization hovering at the top of each list. Executives see it as essential for growing their businesses, improving customer experience and upgrading their business models. Yet they admit they aren’t sure how to do it, as Gartner found when it surveyed CEOs. All the while in the same industries, thousands of venture-funded technology startups are discovering digitization opportunities. While business executives and their IT teams search fruitlessly, startups furiously launch pre-emptive digital offerings.

While business executives and their IT teams search fruitlessly, startups furiously launch pre-emptive digital offerings.

This contradiction results from two vastly different approaches. Business execs search for opportunities to digitally automate their existing operations. But startups search for existing operations that are cumbersome and annoying for customers…

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