Auto Parts—Tire Manufacturing: Standardization and Digital Automation Increase Production, Slash Downtime, and Reduce Avoidable Waste
Project Background The company, a top-3 global tire manufacturer, was battling low-cost competitors who were overtaking the low-price end of the North American tire after-market. At the high-price end, effective marketing operations, high-quality product, and strong brand recognition kept these new entrants at bay. Even so, high-end customers pushed for lower pricing. Industry margins were …
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