Insights from The Lab

Credit Card Customer Journey Mapping

Category : Credit Card Customer Journey Mapping


How to Improve the Credit Card Customer Journey – a Case Study

Both brick-and-mortar banks and cutting-edge fintechs compete to deliver a superior credit card customer journey. The reasons are simple. For a bank, it’s all about retention, monetizing the expense of onboarding a new customer, and cross-selling. For a fintech, it’s about reducing churn, keeping pace with full-service banks, and going after new generations of customers …

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